AI-Lab Editor
Tell AI-Lab the game you want. It writes it. You polish every detail — assets, audio, gameplay, visuals, UI and resolution — from one editing panel, then export a single self-contained HTML for every ad network.
Build Playable Ads That Convert
PlayableLab is built first for playable ads, bringing together AI-Lab Editor (chat with AI to build 2D and 3D playables), Video Playable (turn videos into interactive ads), AI-Motion (timeline MP4 ads for CPI/UA teams) and Analyzer (measure every creative across networks with time series, group tables, user behavior and touch heatmaps) in one workflow.
Start from 200+ ready projects — swap assets, tune the panel, export in minutes.
Chat with AI-Lab to build 2D and 3D playables; tune every value in one editing panel.
Generate sprites, audio, video and 3D models from a prompt in the Asset Picker.
Measure every creative across networks — time series, group tables, behavior funnels, tap heatmaps.
Ship CPI/UA motion MP4 ads with AI-Motion — timeline, preview, export.
PRODUCTS
Video Playable
Drop your video in. Add tap/hold overlays, break points, end cards and CTAs on top, generate matching sprites and audio in the Asset Picker, and ship one interactive playable HTML — no re-encoding required.
AI-Motion
Timeline motion editor for CPI and UA teams. Layer text, images, video, audio, GIF and effects; generate assets in the picker; preview in real time; export network-ready MP4 creatives from the same export pool as your playables.
Analyzer
Every creative, every network, every metric — in one dashboard. Time series, group tables, behavior funnels and tap heatmaps show exactly why a creative wins. Save layouts, share with teammates, export the full dataset as CSV.
PLATFORM OVERVIEW
- Ready projects: 200+ playable starting points in AI-Lab Editor — customize assets and values, preview, export per network.
- AI-Lab Editor: chat-driven authoring of 2D and 3D playables — AI-Lab writes the game, you tune every detail in the editing panel and generate sprites, 3D models, audio and video on demand.
- Video Playable: turn a finished video into an interactive playable with tap/hold overlays, break points, end cards and CTA wiring — no re-encoding.
- AI-Motion: timeline editor for CPI/UA MP4 ads — layer text, assets, audio and effects, preview in real time, export to TikTok, Meta, Google UAC presets.
- Analyzer: time series, group tables, behavior funnels and per-export tap heatmaps for every creative across every ad network. Saved layouts let teammates keep their own views.
PRODUCT DETAILS
AI-Lab Editor
Who It's For
- Teams building full playable ads, 2D and 3D prototype games, and custom interactive experiences.
- Creative and product teams that want AI to do the heavy lifting while keeping full control over every value the game exposes.
Key Capabilities
- Open any of 200+ ready projects — swap assets, copy, and gameplay values in the editing panel, then export without a blank canvas.
- Describe what you want. AI-Lab writes the first version in one turn and keeps editing it on every follow-up — attach reference images to lock the visual style.
- Every value AI-Lab exposes lands automatically in the editing panel, grouped into six clean categories: Assets, Audio, Gameplay, Visuals, UI / Text and Resolution.
- Generate sprites, 3D models, audio and short videos from a prompt in the Asset Picker. Navigate the scene in the 3D Viewport and preview the player's view live in CameraView.
Benefits
- AI-Lab does the heavy lifting; the editing panel gives you full control over every value the game exposes — no code, no JSON, no hidden settings.
- Hit Play for a full-bleed in-editor preview with a Portrait / Landscape toggle; Esc drops you back to editing without losing state.
- Export one self-contained HTML file per ad network with the analytics shim and CTA wiring bundled automatically.
Video Playable
Who It's For
- Brands and studios with strong video assets that want video-first playable ad production and clear CTA moments.
- Teams that want faster production without rebuilding the entire creative from scratch.
Key Capabilities
- Drop in your finished video and layer tap/hold overlays, break points, dynamic sprites, end cards and CTAs on top — no re-encoding.
- Place every interactive moment with frame-level precision on the timeline; preview your tap and choice flow live.
- Generate matching sprites and audio from a prompt in the Asset Picker so the creative stays original even when the source video isn't.
Benefits
- Small footprint for stricter file-size placements.
- Fast turnaround from video asset to interactive playable ad creative.
- Rapid A/B testing of copy, CTA timing, and end-card layouts.
AI-Motion
Who It's For
- CPI and UA teams who need hook + CTA motion MP4s without leaving PlayableLab.
- Studios that already use PlayableLab assets and want a timeline editor for network-ready video ads.
Key Capabilities
- Add text, images, video, audio, GIF and effects on a scrubbable timeline with real-time program monitor preview.
- Generate assets from prompts in the Asset Picker (same AI credit model as AI-Lab).
- Export MP4 to TikTok/Reels, Meta Stories/Feed, YouTube Shorts, Google UAC and custom presets from the shared export pool.
Benefits
- Same asset library and collaborator access as AI-Lab Editor — no duplicate upload pipeline.
- Destination presets match major ad networks so you ship the right aspect ratio and length the first time.
- Prior exports stay downloadable from the project export history.
Analyzer
Who It's For
- Performance marketers who need to see which creative is driving which install metric across every ad network.
- Studios that want a single dashboard for IPM, CTR, install rate, engagement, funnel flow and tap heatmaps without per-network logins or per-network SDK wiring.
Key Capabilities
- Four connected panes per app: Time Series, Group Table, Behavior Funnel and Tap Heatmap — every metric, every creative, every network, in one screen.
- Group every variant of a single game under one canonical app ID (cross-store rollup); slice by app, creative, platform, network, country and time window.
- Save any layout as a named view — every teammate keeps their own. Export the full dataset as a single CSV with one click.
Benefits
- One place to compare creatives across networks instead of stitching CSV exports.
- Funnel events and tap coordinates are emitted automatically by the export pipeline — no manual SDK wiring per creative.
- Per-creative performance and tap patterns in one read, with a heatmap overlay that shows exactly where players tapped.
WHY PLAYABLE ADS
- Create playable ads end-to-end: chat-author with AI-Lab, convert videos in Video Playable, ship motion MP4s in AI-Motion, and measure in Analyzer.
- Launch interactive campaign creative faster without jumping between separate tools.
- AI asset generation, collaboration and exports come together in one workspace.
WHY CREATORS USE IT
Playable Ads
- Use AI-Lab Editor, Video Playable, AI-Motion and Analyzer as one connected workflow.
- Build with AI, convert from video, ship motion MP4s, or measure across networks — depending on where the work starts.
Creative Video
- Turn video assets into interactive creative with CTA moments, overlays, and end cards in Video Playable.
- Ship motion MP4 variants in AI-Motion for networks that want video-first UA creative.
Prototype Games
- Chat with AI-Lab to build 2D or 3D playable prototypes in one shot — no boilerplate scene setup.
- Test in the live preview and iterate by replying in chat or tuning values in the editing panel.
Motion Design & UA Video
- Author CPI/UA MP4 ads in AI-Motion with layers, effects and destination-preset export.
- Generate video, image and audio assets in the picker when you need fresh creative fast.
SOLUTIONS
Playable Ads
- Use AI-Lab Editor, Video Playable, AI-Motion and Analyzer as one connected workflow.
- Build with AI-Lab, convert from video, ship motion MP4s, or measure live creative across networks.
- Shape hooks, interactions, CTA moments and end-card pacing around campaign goals, then read every metric back in Analyzer.
Creative Video
- Turn flat video assets into interactive creative with overlays, tap points, and controlled CTA timing in Video Playable.
- Produce video-first campaign variants quickly without rebuilding the entire experience.
Motion Video Ads
- Author CPI/UA MP4 creatives in AI-Motion with timeline editing and real-time preview.
- Export to TikTok, Meta, Google UAC and other destination presets from the shared export pool.
Prototype Games
- Chat with AI-Lab to build 2D and 3D prototypes in one shot — no boilerplate scene setup.
- Explore gameplay ideas and scene flow in the live preview; iterate by replying in chat or tuning values in the editing panel.
- Use the same toolset for concept validation and playable-style presentation.
Motion Design & UA Video
- Layer text, images, video and audio on the AI-Motion timeline with transform and effect controls.
- Export MP4 to major network presets when you need motion creative beyond HTML playables.
DELIVERY
Compatibility & Delivery
- Exported outputs are prepared for HTML5 playable delivery workflows.
- Final packaging requirements depend on the platform where the creative will run.
- Use Playable Test and target-device checks before final handoff.
- Design within target load budgets and validate the final package against platform requirements.
What Makes PlayableLab Different
- 200+ ready projects plus AI-Lab chat — ship proven playable structures in minutes or author custom 2D/3D mechanics from a prompt.
- Four connected workspaces: AI-Lab Editor (build with AI), Video Playable (turn videos interactive), AI-Motion (ship motion MP4s) and Analyzer (measure) — all in one product suite.
- Chat-driven authoring: AI-Lab writes the game, you tune every value in the editing panel — no code, no JSON, no hidden settings.
- AI asset generation built into the Asset Picker (sprites, 3D models, audio, video) instead of bouncing out to a separate stock library.
- Touch heatmap per exported playable in Analyzer — see exactly where users actually tapped, not just aggregate KPIs.
OPERATIONS
Analytics & Compliance
- Use the network click macro for primary CTAs and avoid unsupported redirect patterns.
- Keep events aggregated and non-PII.
- Coordinate with campaign measurement workflows where the target platform supports them.
Global & Localization
- Support localized copy and font strategies across regions and scripts.
- Prepare layouts for both left-to-right and right-to-left reading patterns.
- Keep region-appropriate disclosures and brand-safety requirements in mind.
RESULTS
Customer Outcomes
- Higher intent clicks from users who experience value before store or site.
- Improved IPM and CVR through clearer hooks, earlier CTA moments, and more satisfying interactions.
- Faster production cycles by converting existing video assets and shipping motion MP4s in AI-Motion.
- More consistent cross-network delivery through standard packaging and QA habits.
What You Can Build
- Playable ads from 200+ ready projects, AI-Lab chat, or existing video files — all with live preview and network export.
- Creative video experiences with overlays, break points, and CTA-driven end cards.
- 2D and 3D prototype games chat-authored end-to-end with AI-Lab.
- CPI/UA motion MP4 ads authored in AI-Motion with timeline editing and preset export.
PLATFORM SNAPSHOT
As of June 2026 — first-party facts about the PlayableLab workspace:
- 200+ ready projects in AI-Lab Editor
- 277 FAQ entries across 36 sections
- Export presets for AppLovin, Google, Meta, Mintegral, Moloco, TikTok, Unity Ads, Vungle, and standalone HTML
- Live USD catalog synced from admin packs (Essential, Starter, Pro) — every paid pack includes AI-Lab, Video Playable, AI-Motion, and Analyzer
How PlayableLab works
- Author — open AI-Lab Editor, pick a ready project or describe the playable in chat; iterate in the inspector.
- Convert or extend — use Video Playable for MP4-to-interactive workflows or AI-Motion for CPI/UA motion MP4 timelines.
- Export — ship network-ready HTML5 or MP4 with CTA wiring and analytics shim baked into each preset.
- Measure — open Analyzer for per-creative IPM, CTR, funnels, and tap heatmaps across networks.
Supported playable export destinations
AppLovin, Google UAC, Meta, Mintegral, Moloco, TikTok, Unity Ads, Vungle, and standalone HTML — each preset applies the correct click macro, file packaging, and analytics shim for that network.
Questions?
Find answers, search by topic, or talk to the team.