Questions, answered

PlayableLab is an AI ad production platform. You give one brief: a product link, a description, product photos, a reference video, or campaign data, and PlayAI, PlayableLab’s AI model, produces a finished, professional ad video: script, directed scenes, voice, music, and the final MP4.

Production is single-shot. Send your brief, watch the status card move through research, design, filming, voicing, and rendering, and download the finished MP4 when it is done. Each new request starts a new production, there is no back-and-forth editing session.

There is no timeline editor. To change something, send a new brief describing the version you want (a different hook, language, pacing, or offer) and PlayAI produces a fresh finished ad. Production is fast enough that iterating by re-briefing is quicker than manual editing.

No. PlayableLab is built for marketers, founders, and creators. You describe the ad in plain language; PlayAI handles the script, visuals, motion, voice, music, and the final render.

A finished ad typically arrives within minutes of sending the brief. The status card shows each production stage live, and the MP4 appears in your dashboard the moment rendering completes.

Professional ad videos, and only ad videos. That includes UGC-style ads with on-camera speech, product ads, promo and offer spots, explainer-style ads, social media ads, and brand spots. Every output is a finished MP4.

Paste the product or landing-page URL into the brief. PlayAI reads the live page, product, visuals, pricing, and context, and builds the full ad around the real offer: script, scenes, voice, music, and CTA included.

Ask for a UGC or creator-style ad and PlayAI produces footage where the person on screen actually speaks the script, lip-synced, with native sound, handheld energy, and platform-native pacing. No casting, no filming, no creator fees.

Yes. Attach product photos so every frame stays true to the real product, or share a short reference video and PlayAI matches its look and pacing. A product link alone also works, PlayAI pulls visuals and context from the live page.

Yes. Attach CSV or Excel exports from your ad platforms with the brief. PlayAI reads the numbers and leans the creative into the hooks, formats, and offers that already convert for you.

Yes. Uploads are optional. From a text brief alone, PlayAI generates the visuals, copy, motion, voice, and sound from scratch. Add real product imagery in a later brief and the next version is produced around it.

Yes. Ask for any language in the brief and PlayAI writes the script, voice, and on-screen text accordingly. Localizing a winning ad for a new market is one new brief, not a rebuild.

Finished MP4 videos in portrait 9:16, square 1:1, and landscape 16:9 for feeds, stories, and in-stream placements. You pick the aspect ratio per brief.

The MP4s are standard video files ready for Meta (Facebook and Instagram), TikTok, YouTube, Google, Snapchat, AppLovin, Unity Ads, and any other platform that accepts video, upload them directly with no rework.

Yes. Every ad is produced with its sound: on-camera speech when the format calls for it, voiceover with real emotional delivery, original music scored to the cut, and sound effects. All royalty-free by design.

Yes. The PlayableLab API and MCP connector produce the same finished ad videos from a brief, ideal for your own stack or assistant apps like Claude and ChatGPT. Output is MP4 download, same as the dashboard. See the integration guide.

Yes. PlayableLab runs entirely in the browser. Open the dashboard, brief, and download from any modern browser with no installs.

Yes. New accounts start with welcome credits so you can produce your first ads before buying a pack. Sign up, send a brief, and see the result in minutes.

Credits are the only currency: 1 credit equals 1 US dollar of production, spent only when you produce an ad. Three packs differ only in price per credit, every pack unlocks the full product with no feature gates, and there are no subscriptions. See Pricing.

No. Credits never expire and carry no monthly commitment. Buy a pack when you need volume and spend the credits at your own pace.

You do. Every ad you produce is yours to use commercially across any channel.