PlayAI model · API & MCP
PlayAI is PlayableLab's ad production model. Use the REST API or MCP to produce finished ad videos for download, the same single-shot production as the dashboard, from your own stack or assistant apps.
One job per request, one output: a finished ad video (MP4). Send a brief, optionally with a product link, reference images, a reference clip, or campaign data, and poll for status, then fetch fileUrl as raw bytes (not JSON). Credits apply to the account that owns the API key.
| Input | Output |
|---|---|
| Brief (prompt + aspect ratio, optional duration, references, campaign data) | Finished ad video (MP4) |
Sign in at PlayableLab → profile menu → API keys → Create key. Copy the full key when shown, it is only displayed once.
Send your key as a Bearer token. Keep it on your server only, never in a browser or mobile app.
Start a job, poll until it finishes, then download the file to your storage. Up to 5 jobs can run at the same time per account.
POST /api/public/v1/run
GET /api/public/v1/runs/{id}
GET /api/public/v1/runs
Use fileUrl from the succeeded run JSON.
Connect PlayableLab, sign in with your account, ask for an ad video, and receive a secure download link in chat. No API key required. MCP delivery is download-only, to produce a new version, send a new brief.
In Claude, open Customize and choose Connectors.
Add PlayableLab using the connector URL above. Do not paste an API key.
Click Connect and sign in with your PlayableLab account.
Then ask Claude to produce an ad video.
Coming soon to ChatGPT. PlayableLab is not yet in the public app directory. When listing goes live: Plugins / Apps → PlayableLab → Connect → Sign in, then ask for an ad video.
For custom MCP connector setup before public listing: in a ChatGPT workspace with Developer Mode enabled, open Workspace Settings → Apps → Create, add PlayableLab with https://playablelab.com/api/mcp, and connect your account. Codex workspaces can use the same connector URL when MCP apps are enabled by your admin.
When your ad is ready, you’ll receive a secure download link to the finished MP4. Links expire after a limited time, store the file on your side if you need it longer.