PlayAI model · API & MCP
PlayAI is the AI model developed by PlayableLab — trained for advertising creative. It generates and refines campaign copy, visuals, motion, voice, and music while keeping typography legible and minimizing product-shot distortion.
Use the REST API from your server with API keys, or connect PlayableLab MCP inside Claude, ChatGPT, and similar apps. Both paths deliver finished files for download. Results from the API and MCP are not editable — open the signed-in PlayableLab dashboard to refine copy, timing, voice, music, and interactions.
One job per request. Pick one model: PlayAIV (video), PlayAIP (interactive ad), or PlayAII (image). Credits apply to the account that owns the API key. API output is download-only — poll for status, then fetch fileUrl as raw bytes (not JSON). Editing requires the PlayableLab dashboard.
| Model | Output |
|---|---|
PlayAIV | Video MP4 |
PlayAIP | Interactive ad (preview + export package) |
PlayAII | Still image / banner |
Sign in at PlayableLab → profile menu → Account → API keys → Create key. Copy the full key when shown — it is only displayed once.
Send your key as a Bearer token. Keep it on your server only — never in a browser or mobile app.
Start a job, poll until it finishes, then download the file to your storage.
POST /api/public/v1/run
GET /api/public/v1/runs/{id}
GET /api/public/v1/runs
Use fileUrl from the succeeded run JSON.
Connect PlayableLab, sign in with your account, ask for a video, image, or interactive ad, and receive a secure download link in chat. No API key required. MCP delivery is download-only — results are not editable through the connector. To refine the creative, use the PlayableLab dashboard.
In Claude, open Customize and choose Connectors.
Add PlayableLab using the connector URL above. Do not paste an API key.
Click Connect and sign in with your PlayableLab account.
Then ask Claude to create a video, image, or interactive ad.
Coming soon to ChatGPT. PlayableLab is not yet in the public app directory. When listing goes live: Plugins / Apps → PlayableLab → Connect → Sign in, then ask for a video, image, or interactive ad.
For custom MCP connector setup before public listing: in a ChatGPT workspace with Developer Mode enabled, open Workspace Settings → Apps → Create, add PlayableLab with https://playablelab.com/api/mcp, and connect your account. Codex workspaces can use the same connector URL when MCP apps are enabled by your admin.
When your creative is ready, you’ll receive a secure download link (MP4, image, or interactive package). Links expire after a limited time. MCP does not expose the PlayableLab editor — download the file, or sign in at PlayableLab to edit there.