Interactive prototypes
Interactive prototypes built around assemble testable interactive concepts through a visual workflow.
Create playable ad maker for playable ad prototyping and campaign creative production. Turn a mechanic description, brand assets, product visuals, game art, and CTA copy into editable creative with motion, voice, music, and polished exports.
Build practical assets for playable ad prototyping and campaign creative production, then adapt the strongest idea for another audience, message, or placement.
Interactive prototypes built around assemble testable interactive concepts through a visual workflow.
Tap mechanics built around use the visual editor to refine scene states, interaction timing, motion, and end cards, then review output against the destination network’s requirements.
Swipe mechanics built around assemble testable interactive concepts through a visual workflow.
Choice flows built around use the visual editor to refine scene states, interaction timing, motion, and end cards, then review output against the destination network’s requirements.
Mini-game concepts built around assemble testable interactive concepts through a visual workflow.
Playable end cards built around use the visual editor to refine scene states, interaction timing, motion, and end cards, then review output against the destination network’s requirements.
Use AI assistance for speed, then keep control over the scenes, timing, and message.
Describe the audience, goal, channel, and result you want the creative to communicate.
Upload a mechanic description, brand assets, product visuals, game art, and CTA copy.
Edit the script, layout, typography, motion, voice, music, timing, and scene order.
Create the formats you need, then produce new hooks and variations from the same foundation.
PlayableLab helps teams create the HTML5 creative assets used in interactive campaigns. Generate and refine scenes, motion, interface states, and interaction logic visually, then export the creative for review against the requirements of your chosen ad network.

Playable Ad Maker help creative and performance teams without dedicated interactive developers assemble testable interactive concepts through a visual workflow. PlayableLab turns a prompt and source assets into a structured first cut that you can refine instead of treating generation as the final step.
Use the visual editor to refine scene states, interaction timing, motion, and end cards, then review output against the destination network’s requirements. Return to the Interactive Ads overview to compare this format with the other creative workflows in the category.
Compare adjacent formats and choose the workflow that best matches your audience and distribution plan.
Playable Ad Maker are videos created for playable ad prototyping and campaign creative production. They are most useful when the creative is shaped around the audience, placement, and action you want viewers to take.
You can create Interactive prototypes, Tap mechanics, Swipe mechanics, Choice flows, Mini-game concepts, and playable end cards. Each concept remains editable so you can adapt the story for a different message or audience.
Use the visual editor to refine scene states, interaction timing, motion, and end cards, then review output against the destination network’s requirements.
Yes. Start with a mechanic description, brand assets, product visuals, game art, and CTA copy. You can combine uploaded material with generated visuals, voice, music, typography, and motion while keeping the scenes editable.
Yes. Duplicate the concept, change the opening, message, scene order, visual treatment, or CTA, and preserve the parts that already support the goal: assemble testable interactive concepts through a visual workflow.
Export interactive HTML5 creative assets and preview-ready experiences for campaign workflows. Check the latest specifications and content policies for the channel or platform where you plan to publish or run the asset.
Start with a prompt or your own assets, refine the creative, and export a finished result.