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Interactive Ads

Interactive Video Ad Creator

Create interactive video ads for campaigns where an interactive layer supports the video narrative. Turn video footage, product assets, branch copy, hotspots, and CTA states into editable creative with motion, voice, music, and polished exports.

What you can create

What you can create with Interactive Video Ads

Build practical assets for campaigns where an interactive layer supports the video narrative, then adapt the strongest idea for another audience, message, or placement.

01

Shoppable-style hotspots

Shoppable-style hotspots built around add taps, choices, hotspots, or branching moments to video-led creative.

02

Choose-your-path videos

Choose-your-path videos built around keep interactions discoverable, pause or sequence video intentionally, and ensure the experience still communicates value before the final cta.

03

Tap-to-reveal ads

Tap-to-reveal ads built around add taps, choices, hotspots, or branching moments to video-led creative.

04

Interactive demonstrations

Interactive demonstrations built around keep interactions discoverable, pause or sequence video intentionally, and ensure the experience still communicates value before the final cta.

05

Video quizzes

Video quizzes built around add taps, choices, hotspots, or branching moments to video-led creative.

06

Branching product stories

Branching product stories built around keep interactions discoverable, pause or sequence video intentionally, and ensure the experience still communicates value before the final cta.

How it works

From source material to finished creative

Use AI assistance for speed, then keep control over the scenes, timing, and message.

  1. 01

    Brief the idea

    Describe the audience, goal, channel, and result you want the creative to communicate.

  2. 02

    Add your assets

    Upload video footage, product assets, branch copy, hotspots, and CTA states.

  3. 03

    Refine every scene

    Edit the script, layout, typography, motion, voice, music, timing, and scene order.

  4. 04

    Export and iterate

    Create the formats you need, then produce new hooks and variations from the same foundation.

Why PlayableLab

Build interactive creative, not campaign infrastructure

PlayableLab helps teams create the HTML5 creative assets used in interactive campaigns. Generate and refine scenes, motion, interface states, and interaction logic visually, then export the creative for review against the requirements of your chosen ad network.

  • Generate and combine image, video, voice, music, motion, and typography.
  • Upload your own assets and keep every scene editable.
  • Create multiple concepts and export-ready variations without restarting.

Interactive Video Ads help brands and performance teams combining story with choice add taps, choices, hotspots, or branching moments to video-led creative. PlayableLab turns a prompt and source assets into a structured first cut that you can refine instead of treating generation as the final step.

Keep interactions discoverable, pause or sequence video intentionally, and ensure the experience still communicates value before the final CTA. Return to the Interactive Ads overview to compare this format with the other creative workflows in the category.

Related use cases

Compare adjacent formats and choose the workflow that best matches your audience and distribution plan.

Mobile Game Playable Ads

Let players try a focused game mechanic before installing.

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Mini-Game Ads

Create short branded mini-games for interactive campaigns.

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Interactive Product Ads

Let audiences explore product features through interactive HTML5 creative.

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Interactive End Cards

Add a focused interactive moment after video or playable creative.

Explore use case →

All Interactive Ads

Compare every format in the interactive ads category.

View parent use case →
FAQ

Interactive Video Ads questions

Interactive Video Ads are videos created for campaigns where an interactive layer supports the video narrative. They are most useful when the creative is shaped around the audience, placement, and action you want viewers to take.

You can create Shoppable-style hotspots, Choose-your-path videos, Tap-to-reveal ads, Interactive demonstrations, Video quizzes, and branching product stories. Each concept remains editable so you can adapt the story for a different message or audience.

Keep interactions discoverable, pause or sequence video intentionally, and ensure the experience still communicates value before the final CTA.

Yes. Start with video footage, product assets, branch copy, hotspots, and CTA states. You can combine uploaded material with generated visuals, voice, music, typography, and motion while keeping the scenes editable.

Yes. Duplicate the concept, change the opening, message, scene order, visual treatment, or CTA, and preserve the parts that already support the goal: add taps, choices, hotspots, or branching moments to video-led creative.

Export interactive HTML5 creative assets and preview-ready experiences for campaign workflows. Check the latest specifications and content policies for the channel or platform where you plan to publish or run the asset.

Start creating

Create your next interactive video ads

Start with a prompt or your own assets, refine the creative, and export a finished result.