Reels ads
Reels ads built around turn visually led ideas into concise paid-social creative.
Create Instagram video ads for Instagram Reels, Stories, and feed placements. Turn product imagery, creator clips, brand guidelines, or campaign copy into editable creative with motion, voice, music, and polished exports.
Build practical assets for Instagram Reels, Stories, and feed placements, then adapt the strongest idea for another audience, message, or placement.
Reels ads built around turn visually led ideas into concise paid-social creative.
Story ads built around lead with the visual idea, keep overlays readable on mobile, and prepare vertical and feed-friendly cuts.
Feed video ads built around turn visually led ideas into concise paid-social creative.
Carousel video assets built around lead with the visual idea, keep overlays readable on mobile, and prepare vertical and feed-friendly cuts.
Product launch ads built around turn visually led ideas into concise paid-social creative.
Creator-style ads built around lead with the visual idea, keep overlays readable on mobile, and prepare vertical and feed-friendly cuts.
Use AI assistance for speed, then keep control over the scenes, timing, and message.
Describe the audience, goal, channel, and result you want the creative to communicate.
Upload product imagery, creator clips, brand guidelines, or campaign copy.
Edit the script, layout, typography, motion, voice, music, timing, and scene order.
Create the formats you need, then produce new hooks and variations from the same foundation.
Build campaign creative without turning PlayableLab into a media-buying workflow. Generate a first cut, refine individual scenes, and export the finished assets for the channels where you run campaigns.

Instagram Video Ads help social and performance teams turn visually led ideas into concise paid-social creative. PlayableLab turns a prompt and source assets into a structured first cut that you can refine instead of treating generation as the final step.
Lead with the visual idea, keep overlays readable on mobile, and prepare vertical and feed-friendly cuts. Return to the Video Ads overview to compare this format with the other creative workflows in the category.
Compare adjacent formats and choose the workflow that best matches your audience and distribution plan.
Instagram Video Ads are videos created for Instagram Reels, Stories, and feed placements. They are most useful when the creative is shaped around the audience, placement, and action you want viewers to take.
You can create Reels ads, Story ads, Feed video ads, Carousel video assets, Product launch ads, and creator-style ads. Each concept remains editable so you can adapt the story for a different message or audience.
Lead with the visual idea, keep overlays readable on mobile, and prepare vertical and feed-friendly cuts.
Yes. Start with product imagery, creator clips, brand guidelines, or campaign copy. You can combine uploaded material with generated visuals, voice, music, typography, and motion while keeping the scenes editable.
Yes. Duplicate the concept, change the opening, message, scene order, visual treatment, or CTA, and preserve the parts that already support the goal: turn visually led ideas into concise paid-social creative.
Export export-ready video files in vertical, square, portrait, and landscape layouts. Check the latest specifications and content policies for the channel or platform where you plan to publish or run the asset.
Start with a prompt or your own assets, refine the creative, and export a finished result.