Everything about creating video, image, and playable ads with PlayableLab.
PlayableLab is an AI creative platform for advertising. You describe what you want in a single chat screen, and PlayableLab generates it: video ads, social media videos, product videos, image ads, motion graphics, playable ads, and interactive experiences. One account, one conversation, every ad format.
Everything starts in one chat. Type your brief in plain language, attach product images or brand assets if you have them, and send. PlayableLab understands your intent and opens the right editor for the job: the video and image editor for motion or static creatives, or the playable editor for interactive experiences. You keep refining the result in the same conversation.
No. There are no separate tools to learn or choose between. Ask for a TikTok video ad and the video editor opens with your generated creative. Ask for a playable ad and the interactive editor opens instead. The routing happens automatically based on what you describe.
No. PlayableLab is built for marketers, founders, and creators, not editors or engineers. The AI handles scripting, scenes, motion, layout, logic, and sound. Every generated value stays editable through simple controls and chat, with no code, no timeline expertise, and no design software required.
The first version usually arrives in a single chat turn, within minutes. Polishing happens in follow-up messages: change the hook, swap a product image, adjust pacing, or rewrite the CTA. Most teams go from brief to export-ready creative in one session.
Video ads, social media videos, product videos, image ads and banners, motion graphics, playable ads, and interactive experiences. Video and image work happens in the creative editor; playables and interactive units open in the interactive editor. Both start from the same chat.
Describe the campaign in chat: your product, audience, platform, and the feeling you want. PlayableLab plans the scenes, writes on-brand copy, adds motion and music, and renders a finished video. Upload product photos or a logo to anchor the visuals, or let the AI generate everything from the brief alone.
Describe the interactive experience you want, like a mini game, a product try-on, or a quiz. PlayableLab builds the visuals, logic, animation, and interactions, and opens the playable editor where every element stays editable. Iterate in chat until the experience converts, then export a network-ready file.
Yes. Everything the AI produces is editable: text, images, colors, timing, sound, and interactions. Adjust values directly in the editor or ask for changes in chat, such as a faster hook, a different color, or a new language version. Nothing is locked.
Yes. Upload your logo, product photos, fonts, and colors once, and every creative comes out on-brand. Your product imagery is never repainted; layouts frame and present your uploads as they are.
Yes. Uploads are optional. If you only have a text brief, PlayableLab generates the visuals, copy, motion, and sound from scratch. You can add real product imagery later and regenerate around it.
Yes. Ask for any language in chat and PlayableLab writes the copy, voice, and on-screen text accordingly. Localizing a winning creative for a new market is a single follow-up message, not a rebuild.
Finished videos in portrait 9:16, square 1:1, and landscape 16:9 for feeds, stories, and in-stream placements. Image ads in standard display sizes. Playables and interactive experiences as single self-contained HTML5 files that ad networks accept directly.
TikTok, Meta (Facebook and Instagram), YouTube, Google, Snapchat, AppLovin, Unity Ads, Mintegral, Vungle, Moloco, ironSource, and more. Exports include the right packaging, click wiring, and size limits for the network you pick, so files upload without manual rework.
A video ad is watched; a playable ad is used. Playables let people tap, swipe, and try a slice of your product or game inside the ad before clicking through, which typically drives higher intent installs. PlayableLab creates both from the same chat, so you can run video for scale and playables for high-intent placements.
No. Games led adoption, but e-commerce, fintech, streaming, and brand campaigns use interactive ads for product demos, quizzes, and try-before-you-buy moments. The interaction changes per vertical; the format and export pipeline stay the same.
Yes. PlayableLab runs entirely in the browser. Open the chat, create, edit, and export from any modern desktop browser with no downloads or installs.
Yes. New accounts include free credits so you can create your first ads before choosing a plan. Sign up, describe an ad, and see the result in minutes.
Plans bundle AI credits and exports. Credits meter AI generation, and exports are consumed when you download a finished file. You can top up credits anytime without changing plans. See the Pricing page for current tiers.
You do. Creatives generated on a paid plan are yours to use commercially across any channel.
Yes. Plans are month-to-month and you can cancel from billing settings. Everything you exported remains yours.