App install videos
App install videos built around produce performance-focused creative assets for app and game acquisition.
AppLovin Video Ad Creator
Create AppLovin video ads for AppLovin campaigns where teams supply their own video creative. Turn gameplay, app screens, characters, brand files, copy, or a creative concept into editable creative with motion, voice, music, and polished exports.
What you can create
What you can create with AppLovin Video Ads
Build practical assets for AppLovin campaigns where teams supply their own video creative, then adapt the strongest idea for another audience, message, or placement.
Mobile game ads
Mobile game ads built around build mobile-first cuts, readable typography, and multiple concepts for creative testing before exporting campaign assets.
Gameplay-led concepts
Gameplay-led concepts built around produce performance-focused creative assets for app and game acquisition.
Performance cutdowns
Performance cutdowns built around build mobile-first cuts, readable typography, and multiple concepts for creative testing before exporting campaign assets.
Creative variations
Creative variations built around produce performance-focused creative assets for app and game acquisition.
End-card video assets
End-card video assets built around build mobile-first cuts, readable typography, and multiple concepts for creative testing before exporting campaign assets.
How it works
From source material to finished creative
Use AI assistance for speed, then keep control over the scenes, timing, and message.
- 01
Brief the idea
Describe the audience, goal, channel, and result you want the creative to communicate.
- 02
Add your assets
Upload gameplay, app screens, characters, brand files, copy, or a creative concept.
- 03
Refine every scene
Edit the script, layout, typography, motion, voice, music, timing, and scene order.
- 04
Export and iterate
Create the formats you need, then produce new hooks and variations from the same foundation.
Why PlayableLab
Creative control for performance video
Build campaign creative without turning PlayableLab into a media-buying workflow. Generate a first cut, refine individual scenes, and export the finished assets for the channels where you run campaigns.
- Generate and combine image, video, voice, music, motion, and typography.
- Upload your own assets and keep every scene editable.
- Create multiple concepts and export-ready variations without restarting.
AppLovin Video Ads help app marketers and mobile game studios produce performance-focused creative assets for app and game acquisition. PlayableLab turns a prompt and source assets into a structured first cut that you can refine instead of treating generation as the final step.
Build mobile-first cuts, readable typography, and multiple concepts for creative testing before exporting campaign assets. Return to the Video Ads overview to compare this format with the other creative workflows in the category.
Related use cases
Continue exploring
Compare adjacent formats and choose the workflow that best matches your audience and distribution plan.
FAQ
AppLovin Video Ads questions
AppLovin Video Ads are videos created for AppLovin campaigns where teams supply their own video creative. They are most useful when the creative is shaped around the audience, placement, and action you want viewers to take.
You can create App install videos, Mobile game ads, Gameplay-led concepts, Performance cutdowns, Creative variations, and end-card video assets. Each concept remains editable so you can adapt the story for a different message or audience.
Build mobile-first cuts, readable typography, and multiple concepts for creative testing before exporting campaign assets.
Yes. Start with gameplay, app screens, characters, brand files, copy, or a creative concept. You can combine uploaded material with generated visuals, voice, music, typography, and motion while keeping the scenes editable.
Yes. Duplicate the concept, change the opening, message, scene order, visual treatment, or CTA, and preserve the parts that already support the goal: produce performance-focused creative assets for app and game acquisition.
Export export-ready video files in vertical, square, portrait, and landscape layouts. Check the latest specifications and content policies for the channel or platform where you plan to publish or run the asset.
Start creating
Create your next AppLovin video ads
Start with a prompt or your own assets, refine the creative, and export a finished result.
