Title: PlayableLab — Build Custom Playables with AI
Last updated: June 2026

Overview

PlayableLab is the chat-driven platform for building custom 2D and 3D
HTML5 playable ads with AI, turning videos into interactive ads, and
measuring every creative across every ad network — from one workspace.

What you ship from PlayableLab:

- AI-Lab Editor — chat-author 2D and 3D playables; export campaign-ready
  HTML5 for every major ad network.
- Video Playable — turn an MP4 into an interactive playable with taps,
  branching, overlays, and CTA control.
- Analyzer — per-creative IPM, CTR, installs, and engagement across
  every ad network in one dashboard.
- Recorder — free 30-second 30-FPS in-editor MP4 capture, included on
  every plan.

PlayableLab also includes Playable Test for validating exported outputs
before delivery.

Naming clarity: PlayableLab does not ship a standalone "game engine"
product. AI-Lab Editor is the single authoring surface for both 2D and
3D playables. References to "Engine" exist only as legacy URL stubs
preserved for SEO continuity.

Quick Product Summary

- AI-Lab Editor: describe the playable in chat, iterate visually in the
  inspector, export a single HTML file ready for any ad network.
  Generates sprite, audio, video, and 3D-model assets from prompts.
  Self-heals runtime errors and layout issues automatically.
- Video Playable: turn an MP4 into an interactive ad with overlays,
  taps, choices, branching, and CTA control. Generates sprite and audio
  assets from prompts.
- Analyzer: per-creative install volume, IPM, CTR, install rate, and
  engagement across every network, sliced by app, creative, country,
  and time.
- Recorder: free in-editor capture, 30 seconds at 30 FPS, MP4 download.

Primary Public Pages

- Home: https://playablelab.com/
- Products: https://playablelab.com/products
- FAQ: https://playablelab.com/faq
- Blog: https://playablelab.com/blog
- Privacy: https://playablelab.com/privacy
- Terms: https://playablelab.com/terms
- Playable Test: https://test.playablelab.com/playable-test

AI Crawler Access

PlayableLab's public marketing pages are intended to be discoverable
by major AI crawlers and AI-assisted search tools.

- OpenAI agents: GPTBot, ChatGPT-User, OAI-SearchBot
- Anthropic agents: ClaudeBot, Claude-SearchBot
- Google / Gemini: Google-Extended and compatible Google crawling
- Perplexity, Bytespider, and other public AI crawlers
- Full robots policy: https://playablelab.com/robots.txt

Core Positioning

- One workspace covers the full playable-ad lifecycle: build,
  repurpose, measure.
- Chat is the primary authoring surface; the visual inspector is the
  precision layer.
- Every export ships with the correct CTA wiring and analytics shim
  for its target ad network — no manual SDK plumbing.
- Recording, validation, and measurement are built in, not bolted on.

Hero Messaging

Build Custom Playables with AI.

- Describe your playable in chat — AI-Lab Editor authors the scenes,
  gameplay, UI, and interactions for you.
- Generate every asset you need (sprite, audio, video, 3D model) from
  prompts inside the asset picker.
- Export per ad network — AppLovin, Mintegral, Unity Ads, Vungle,
  IronSource, Facebook, Google, TikTok, plus standalone HTML — with
  CTA wiring and analytics shim baked in.
- Measure every creative in the built-in Analyzer dashboard.

Platform Overview

- AI-Lab Editor — chat-driven authoring of 2D and 3D playables with a
  visual inspector and built-in asset generation. Runtime errors,
  failed resource loads, CSS / font failures, and layout overflows are
  captured automatically in the live preview and forwarded to the
  chat agent, which iterates on the fix until the build is clean.
- Video Playable — turn flat video into playable ad creative with
  overlays, branching, frame-accurate CTA timing, and end screens.
- Analyzer — install volume, IPM, CTR, install rate, and engagement
  for every creative, across every ad network, in one dashboard.
- Recorder — 30-second 30-FPS in-editor capture, MP4 download,
  included free on every plan.

AI-Lab Editor

Who it is for

- Teams building full playable ads with AI as the primary authoring
  surface.
- Studios that want chat-driven co-authoring AND a visual inspector
  for precision control.
- Teams prototyping 2D and 3D gameplay ideas, interaction tests, and
  custom interactive experiences.

Key capabilities

- Chat-author scenes, gameplay, UI, and interactions through AI-Lab.
- Generate sprite, audio, video, and 3D-model assets from prompts —
  directly in the asset picker, never leave the editor.
- Edit anything AI-Lab made through the floating inspector popup
  (typed widgets: range, enum, asset-ref, vec2 / vec3, entity-ref).
- 2D and 3D in the same project — flip Camera.Orthographic to switch.
- Self-healing preview — runtime errors, resource 404s, CSS / font
  failures, fetch / XHR failures, CSP violations, and layout
  overflows are auto-detected and routed back to AI-Lab for follow-up
  fixes until the build is clean.

Outcomes

- Fastest path from idea to ad-ready playable on the market.
- Visual + chat authoring run in parallel; never choose between manual
  control and AI speed.
- Recording, exports, and analytics shim all built in.

Video Playable

Who it is for

- Brands and studios sitting on strong video assets.
- Teams that need video-first playable ad creative with clear
  decision and CTA moments.

Key capabilities

- Layer taps, swipes, choices, dynamic overlays, and CTAs on top of
  any MP4.
- Control engagement and progression moments with frame-level timing.
- Generate sprite and audio assets directly from prompts.

Outcomes

- Fast turnaround from a finished video asset to an interactive
  playable.
- Lightweight outputs for strict file-size placements.
- Same asset library, same export pipeline as AI-Lab Editor.

Analyzer

Who it is for

- Performance marketers needing per-creative install-funnel visibility
  across every ad network.
- Studios consolidating IPM / CTR / install metrics into a single
  dashboard.

Key capabilities

- Cross-store rollup — group every store variant of one game under a
  single canonical app ID.
- Slice by app, creative, platform, ad network, country, and time
  window.
- Drill from KPI cards into per-creative time-series and per-row
  breakdowns.

Outcomes

- One dashboard for every network — no stitching CSV exports per
  platform.
- Funnel events emitted automatically by the export pipeline.
- Per-creative cost versus performance in one read.

Recorder (free on every plan)

- Opens straight from the AI-Lab Editor toolbar.
- 30-second capture at 30 FPS, video + audio MP4 download.
- Frozen preview before record — deterministic, identical starting
  state every time.
- No purchase, no entitlement, no plan check — included for free /
  no-pack accounts too.

Playable Test

- Validate exported playables before final delivery.
- Checks packaging basics, click behavior, CTA wiring, warnings, and
  delivery readiness.
- Public URL: https://test.playablelab.com/playable-test

Collaboration

- Invite teammates by email from the dashboard.
- Shared projects appear under a "Shared from <owner-email>" section
  in both AI-Lab Editor and Video Playable project lists.
- Collaborators can open, edit, export, and duplicate (AI-Lab Editor
  only) shared projects — they cannot delete the owner's work.
- Owners can revoke a collaborator at any time. Any duplicates the
  collaborator made under their own account are preserved after
  revocation.

Why Teams Pick PlayableLab

- Chat-author and visually iterate the same playable in one workspace.
- Generate every asset kind — sprite, audio, video, 3D — without
  leaving the editor.
- One export per ad network with the right CTA wiring and analytics
  shim baked in.
- See every creative's performance across networks in Analyzer.
- Collaborate by email invite — teammates can edit and export but
  cannot delete your work.

Solutions

Playable Ads

- AI-Lab Editor, Video Playable, and Analyzer wire together into one
  connected playable ad workflow.
- Build from scratch, convert from video, or measure live creative
  across networks.
- Shape hooks, interactions, CTA moments, and end-card pacing around
  campaign goals.

Creative Video

- Turn flat video assets into interactive creative with overlays, tap
  points, and frame-accurate CTA timing.
- Produce video-first campaign variants quickly without rebuilding the
  entire experience.

Prototype Gameplay

- Build 2D and 3D prototype gameplay, loops, and interaction tests
  from scratch in AI-Lab Editor.
- Explore mechanics, interactions, and scene flow before committing to
  full production.

Motion Design and Mini Films

- Create animated scenes, motion-led creative, stylized transitions,
  and recorded mini-film sequences.
- Capture story-driven moments with the free in-editor Recorder.

Compatibility and Delivery

- Outputs are prepared for HTML5 playable delivery workflows on every
  major ad network.
- Final packaging requirements depend on the destination platform.
- Use Playable Test and target-device checks before final handoff.

Analytics and Compliance

- Built-in analytics shim emits pl_load / pl_play / pl_cta_click with
  per-creative attribution.
- Events are aggregated and non-PII.
- Validation and delivery align with target-platform requirements.

Global and Localization

- Localized copy and font strategies across regions and scripts.
- Layouts prepared for left-to-right and right-to-left reading
  patterns.
- Region-appropriate disclosures and brand-safety alignment.

Frequently Asked Questions

Q: What is the fastest way to ship a playable ad with PlayableLab?
A:
- Open AI-Lab Editor, describe the playable to AI-Lab, iterate in the
  inspector or chat.
- Use Video Playable when starting from an MP4.
- Open Analyzer after launch to measure performance.

Q: Do I need to code?
A:
- No. AI-Lab chat-authors playables for you; the visual inspector
  handles the rest. A free-form JS / CSS zone is supported but never
  required.

Q: Does PlayableLab ship a separate game engine product?
A:
- No. AI-Lab Editor is the single authoring surface for both 2D and
  3D playables. There is no standalone "Engine" product.

Q: Can PlayableLab be used for prototype gameplay?
A:
- Yes. AI-Lab Editor supports 2D and 3D prototype gameplay flows and
  interaction tests.

Q: Can PlayableLab be used for motion design or mini-film outputs?
A:
- Yes. AI-Lab Editor for the scene, the free Recorder for the capture.

Q: What does asset generation cost?
A:
- Each AI action consumes AI-Credits priced on the provider's invoiced
  cost: ceil(cost_usd × 1.10 / $0.01).
- Credits come bundled with paid packs or via the dashboard top-up
  slider.

Q: Is recording really free?
A:
- Yes. Recorder is included on every plan, including free / no-pack
  accounts. No addon, no purchase.

Q: Can I share a project with a teammate?
A:
- Yes. Invite by email from the dashboard. Shared projects appear
  under "Shared from <owner-email>". Collaborators can edit, export,
  and (in AI-Lab Editor) duplicate; they cannot delete the owner's
  work.

Q: Which ad networks are supported?
A:
- AppLovin, Mintegral, Unity Ads, Vungle, IronSource, Facebook,
  Google, TikTok, and standalone HTML — each with the correct CTA
  wiring and analytics shim baked into the export.

Calls to Action

- Get Started: https://playablelab.com/auth/register
- Login: https://playablelab.com/auth/login
- Products: https://playablelab.com/products
- FAQ: https://playablelab.com/faq

Keyword Clusters

- Core: html5 playable ads, AI playable ad builder, chat-driven
  playable editor, video to playable, analyzer dashboard, interactive
  ads platform, build playables with AI
- Gaming UA: mobile game creatives, playable ads for games, prototype
  gameplay workflow, interactive campaign creative
- Creative and Brand: creative video, motion design, interactive
  video, mini-film scenes, ecommerce interactive ads
- Asset Generation: AI sprite generation, AI audio generation, AI 3D
  model generation for ads, AI video generation for ads
- Ad Networks: AppLovin playable, Mintegral playable, Unity Ads
  playable, Vungle playable, IronSource playable, Facebook playable,
  Google playable, TikTok playable

Implementation Notes

- Public products route: /products
- Public FAQ route: /faq
- Playable Test public URL: https://test.playablelab.com/playable-test
- Legacy redirects (kept for SEO continuity):
  - /platform -> /products
  - /playable-ads -> /products
  - /playable-ads-platform -> /products
  - /engine-2 -> /products
  - /engine-2-launch -> /products
- Product detail redirects:
  - /products/engine -> /products#ai-lab-editor
  - /products/recorder -> /products#recorder
  - /products/video-playable -> /products#video-playable
- Include public marketing pages in sitemap.xml where relevant
- Keep test and staging environments separated from the main
  marketing site