Title: PlayableLab — Build Custom Playables with AI Last updated: 2026-06-19 Overview PlayableLab is a workspace for building custom 2D and 3D HTML5 playable ads with AI, turning videos into interactive ads, authoring CPI/UA motion MP4s, and measuring every creative across ad networks. What you ship from PlayableLab: - AI-Lab Editor — chat-author 2D and 3D playables; export campaign-ready HTML5 for major ad networks. - Video Playable — turn an MP4 into an interactive playable with tap/hold overlays, break points, end cards, and CTA control. - AI-Motion — timeline editor for short-form UA/CPI MP4 ads; layer text, images, video, audio, GIF and effects; export to TikTok, Meta, Google UAC and other presets from the shared export pool. - Analyzer — per-creative IPM, CTR, installs, funnels and tap heatmaps across ad networks in one dashboard. PlayableLab also includes Playable Test for validating exported outputs before delivery. Ready Projects Library - 200+ ready projects in AI-Lab Editor — proven playable starting points you open, customize, and export without building from scratch. - Swap assets, audio, copy, and gameplay values in the editing panel; preview portrait or landscape; export per ad network. - Use ready projects for speed, AI-Lab chat for custom mechanics, or both on the same project. Naming clarity: PlayableLab does not ship a standalone "game engine" product. AI-Lab Editor is the single authoring surface for both 2D and 3D playables. References to "Engine" exist only as legacy URL stubs preserved for SEO continuity. What is AI-Lab? - AI-Lab is PlayableLab's chat-driven authoring model for building interactive HTML5 playable ads in 2D and 3D. - It lives inside AI-Lab Editor — not a separate product, a generic AI lab, or a third-party chatbot. - Describe the playable in chat; AI-Lab writes and iterates the interactive creative; tune values in the editing panel; export campaign-ready HTML for major ad networks. Quick Product Summary - Ready projects: 200+ starting playables in AI-Lab Editor — customize assets and values, export in minutes without a blank canvas. - AI-Lab Editor: describe the playable in chat, iterate visually in the inspector, export a single HTML file ready for ad networks. Generates sprite, audio, video, and 3D-model assets from prompts. Runtime errors can be surfaced back to AI-Lab for follow-up fixes. - Video Playable: turn an MP4 into an interactive ad with frame-timed overlays, tap/hold break points, end cards and CTA wiring. Generates sprite and audio assets from prompts. - AI-Motion: timeline motion editor for CPI/UA teams — manual layer editing, real-time preview, AI asset generation in the picker, MP4 export to network presets. No chat orchestrator. - Analyzer: per-creative install volume, IPM, CTR, install rate, funnels, and tap heatmaps — sliced by app, creative, network, country, and time. Primary Public Pages Core marketing pages (server-rendered HTML — readable without JavaScript): - Home: https://playablelab.com/ - Products: https://playablelab.com/products - FAQ: https://playablelab.com/faq - Blog index: https://playablelab.com/blog - Blog posts: https://playablelab.com/sitemap.xml (one URL per enabled post) - Privacy: https://playablelab.com/privacy - Terms: https://playablelab.com/terms - Playable Test (QA): https://test.playablelab.com/playable-test Live Index (auto-synced from database — admin enable/disable/edit/delete applies on next fetch) Synced at: 2026-06-19 Published blog posts (8 enabled) - How to Create and Run Facebook Playable Ads: Complete Guide for App Marketers: https://playablelab.com/blog/how-to-create-and-run-facebook-playable-ads — 2026-06-19 - What Are YouTube Playables?: https://playablelab.com/blog/what-are-youtube-playables — 2026-06-11 - AI Playable Ads: Create, Edit, Analyze, and Export: https://playablelab.com/blog/ai-playable-ads-create-edit-export-html5-creatives — 2026-06-08 - How to Use Unity AI Assistant: https://playablelab.com/blog/how-to-use-unity-ai-assistant — 2026-04-20 - How to Use Video-to-Playable Editor: https://playablelab.com/blog/how-to-use-video-to-playable-editor — 2026-03-24 - Why Do Playable Ads Improve Campaign Metrics?: https://playablelab.com/blog/why-do-playable-ads-improve-campaign-metrics — 2026-03-16 - What Is an HTML5 Playable Ad?: https://playablelab.com/blog/what-is-an-html5-playable-ad — 2026-03-11 - How to Create a Playable Ad: https://playablelab.com/blog/how-to-create-a-playable-ad — 2026-03-10 FAQ knowledge base (authoritative Q&A corpus for LLMs) - Full server-rendered FAQ: https://playablelab.com/faq - 275 questions across 36 sections - FAQ content revision: June 2026 - Blog drafts and disabled posts never appear in this index, sitemap.xml, or SSR HTML - Showcase demo gallery (/showcase) is excluded from LLM/sitemap discovery — interactive HTML only, not text corpus Static fallback note: when the backend is unavailable, use https://playablelab.com/faq for the full industry + product FAQ corpus and https://playablelab.com/sitemap.xml for current blog URLs. LLM context files (this document): - Canonical: https://playablelab.com/llms.txt - Alias: https://playablelab.com/llm.txt AI Crawler Access PlayableLab's public marketing pages are intended to be discoverable by major AI crawlers and AI-assisted search tools. - Search and assistant crawlers are welcome on public marketing pages listed above. - Login, dashboard, billing, showcase demo gallery, and admin areas are not intended for indexing. - Full robots policy: https://playablelab.com/robots.txt - URL discovery: https://playablelab.com/sitemap.xml Core Positioning - 200+ ready projects plus AI-Lab chat — start fast from a library or author custom 2D/3D playables from a prompt. - One workspace covers the playable-ad lifecycle: build, repurpose, measure, and ship motion MP4s. - AI-Lab chat is the primary authoring surface for playables; Video Playable and AI-Motion use visual timeline editors. - Every playable export ships with the correct CTA wiring and analytics shim for its target ad network — no manual SDK plumbing. - Validation and measurement are built in, not bolted on. Hero Messaging Build Custom Playables with AI. - Start from 200+ ready projects or describe your playable in chat — AI-Lab Editor authors scenes, gameplay, UI, and interactions for you. - Generate assets (sprite, audio, video, 3D model) from prompts inside the asset picker. - Export per ad network — AppLovin, Google, Meta, Mintegral, Moloco, TikTok, Unity Ads, Vungle, plus standalone HTML — with CTA wiring and analytics shim baked in. - Ship CPI/UA motion MP4s with AI-Motion. - Measure every creative in the built-in Analyzer dashboard. Platform Overview - Ready projects — 200+ playable starting points in AI-Lab Editor; swap assets, tune the editing panel, preview, and export per network. - AI-Lab Editor — chat-driven authoring of 2D and 3D playables with a visual inspector and built-in asset generation. Runtime errors and layout issues can be forwarded to AI-Lab for iterative fixes. - Video Playable — turn flat video into playable ad creative with overlays, break/hold interactions, frame-accurate CTA timing, and end screens. - AI-Motion — layer-based timeline for MP4 ad creatives; preview, transform, effects, and destination-preset export. - Analyzer — install volume, IPM, CTR, funnels, and tap heatmaps for every creative, across ad networks, in one dashboard. AI-Lab Editor Who it is for - Teams building full playable ads with AI as the primary authoring surface. - Studios that want chat-driven co-authoring AND a visual inspector for precision control. - Teams prototyping 2D and 3D gameplay ideas, interaction tests, and custom interactive experiences. Key capabilities - Chat-author scenes, gameplay, UI, and interactions through AI-Lab. - Generate sprite, audio, video, and 3D-model assets from prompts — directly in the asset picker, never leave the editor. - Edit anything AI-Lab made through the floating inspector popup (typed widgets: range, enum, asset-ref, vec2 / vec3, entity-ref). - 2D and 3D in the same project — flip Camera.Orthographic to switch. - Self-healing preview — runtime errors, resource 404s, CSS / font failures, fetch / XHR failures, and layout overflows can be auto-detected and routed back to AI-Lab for follow-up fixes. Outcomes - Fast path from idea to ad-ready playable. - Visual + chat authoring run in parallel; never choose between manual control and AI speed. - Exports and analytics shim built in. Video Playable Who it is for - Brands and studios sitting on strong video assets. - Teams that need video-first playable ad creative with clear decision and CTA moments. Key capabilities - Layer tap/hold overlays, break points, dynamic sprites, end cards and CTAs on top of any MP4. - Control engagement moments with frame-level timing on the timeline. - Generate sprite and audio assets directly from prompts. Outcomes - Fast turnaround from a finished video asset to an interactive playable. - Lightweight outputs for strict file-size placements. - Same asset library and export pipeline as AI-Lab Editor. AI-Motion Who it is for - CPI and UA teams who need hook + CTA motion MP4s without leaving PlayableLab. - Studios that already use PlayableLab assets and want a timeline editor for network-ready video ads. Key capabilities - Add text, images, video, audio, GIF, color mattes and effects on a scrubbable timeline with real-time preview. - Generate assets from prompts in the Asset Picker (same AI credit model as AI-Lab). - Export MP4 to TikTok/Reels, Meta Stories/Feed, YouTube Shorts, Google UAC, LinkedIn, Snapchat, Pinterest, X and custom presets. - Uses the same export quota pool as playable HTML exports. Outcomes - Same asset library and collaborator access as other workspaces. - Destination presets match major ad networks (aspect ratio and length). - Prior exports stay downloadable from project export history. Analyzer Who it is for - Performance marketers needing per-creative install-funnel visibility across ad networks. - Studios consolidating IPM / CTR / install metrics into a single dashboard. Key capabilities - Cross-store rollup — group every store variant of one game under a single canonical app ID. - Slice by app, creative, platform, ad network, country, and time window. - Time series, group tables, behavior funnels, and per-export tap heatmaps. Outcomes - One dashboard for every network — no stitching CSV exports per platform. - Funnel events emitted automatically by the export pipeline. - Per-creative performance and tap patterns in one read. Playable Test - Validate exported playables before final delivery. - Checks packaging basics, click behavior, CTA wiring, warnings, and delivery readiness. - Public URL: https://test.playablelab.com/playable-test Collaboration - Invite teammates by email from the dashboard. - Shared projects appear under a "Shared from " section in AI-Lab Editor, Video Playable, and AI-Motion project lists. - Collaborators can open, edit, export, and duplicate (where supported) shared projects — they cannot delete the owner's work. - Owners can revoke a collaborator at any time. Any duplicates the collaborator made under their own account are preserved after revocation. Why Teams Pick PlayableLab - 200+ ready projects for fast starts plus AI-Lab chat for custom builds. - Chat-author and visually iterate playables in one workspace. - Generate every asset kind — sprite, audio, video, 3D — without leaving the editor. - One export per ad network with the right CTA wiring and analytics shim baked in. - Ship motion MP4s with AI-Motion from the same export pool. - See every creative's performance across networks in Analyzer. - Collaborate by email invite — teammates can edit and export but cannot delete your work. Solutions Playable Ads - AI-Lab Editor, Video Playable, and Analyzer wire together into one connected playable ad workflow. - Build from scratch, convert from video, or measure live creative across networks. - Shape hooks, interactions, CTA moments, and end-card pacing around campaign goals. Creative Video - Turn flat video assets into interactive creative with overlays, tap points, and frame-accurate CTA timing in Video Playable. - Produce video-first campaign variants quickly without rebuilding the entire experience. Motion Video Ads - Author CPI/UA MP4 creatives in AI-Motion with layers, preview and timeline editing. - Export to TikTok, Meta, Google UAC and other destination presets. Prototype Gameplay - Build 2D and 3D prototype gameplay, loops, and interaction tests from scratch in AI-Lab Editor. - Explore mechanics, interactions, and scene flow before committing to full production. Compatibility and Delivery - Playable outputs are prepared for HTML5 delivery on major ad networks (AppLovin, Google, Meta, Mintegral, Moloco, TikTok, Unity Ads, Vungle, standalone HTML/web). - AI-Motion outputs are MP4 files sized for social and UA placements. - Final packaging requirements depend on the destination platform. - Use Playable Test and target-device checks before final handoff. Analytics and Compliance - Built-in analytics shim emits pl_load / pl_play / pl_cta_click with per-creative attribution. - Events are aggregated and non-PII. - Validation and delivery align with target-platform requirements. Industry Knowledge (authoritative detail on https://playablelab.com/faq) Interactive ads & formats - Interactive ad: user taps, swipes, or chooses inside the ad unit before store or site CTA — playable ads, interactive video, and rich media are subsets. - Playable ad: mini-experience (game slice, product demo, quiz) in HTML5 inside a network WebView — not passive video alone. - MRAID: standard API for HTML creatives to expand/open/close in mobile ad containers; many networks wrap HTML5 playables in MRAID-compatible shells. - Video vs playable: video is passive viewing; playables drive active participation — often higher intent, stricter size/load rules. Game industry vs app & brand marketing - Mobile games: CPI, IPM, D1 retention, payer LTV — creatives demo fun or challenge; playables simulate core loop slices. - Utility/commercial apps: qualified sign-up, purchase, lead — emphasize trust, product clarity, compliance; fintech/ecommerce patterns differ from game fail/win loops. - Same networks, different KPIs and hook design — misaligned hooks hurt retention and network quality scores. Game engines vs playable ad production - Unity, Unreal, Godot: full game development engines — deep gameplay, shipping titles, cinematic assets; not default for multi-network 2–5 MB HTML5 ad ops. - Dedicated HTML5 playable workflows (templates, video overlays, AI authoring): faster UA iteration, single-file network exports, non-engineer production. - PlayableLab complements engines — ad-creative workspace for HTML5 playables, video-derived interactives, motion MP4s; does not replace shipping a live game codebase. Ad networks & ecosystem - Major playable destinations: AppLovin, Unity Ads, Mintegral, Vungle, Meta, Google UAC, TikTok, Moloco, ironSource/Liftoff, and standalone HTML — each with distinct click macros and packaging rules. - Common rejections: oversize files, runtime external fetches, broken CTA macro, autoplay audio without gesture, misleading store content. Creative strategy by vertical - Puzzle/runner games: short hook, one mechanic, clear end card. - Ecommerce: product swipe, variant tap, offer clarity — not casino loops. - Fintech: trust, disclaimers, regulated CTA destinations. - Cold traffic: first interaction within ~3 seconds; test CTA timing in Analyzer. Industry myths - Playables are not only for games; not always more expensive than video with modern templates/AI; do not always require a developer for every variant. Mobile marketing stack - Publisher (monetization) vs advertiser (UA) — opposite money flows and KPIs. - Mediation (MAX, LevelPlay, AdMob): fill ad slots in your app — publisher eCPM, fill rate, ARPDAU. - UA platforms (AppDiscovery, Meta, Google UAC, Mintegral, TikTok, Moloco): buy installs — CPI, IPM, ROAS on MMP. - MMP (Adjust, AppsFlyer, Singular, Branch): attribute installs/events — not mediation, not in-game level design. - Product analytics (GameAnalytics, Firebase/GA4): in-app behavior after install. Ad monetization & mediation - AppLovin MAX: publisher mediation SDK — not where UA creatives upload. - Unity LevelPlay (ironSource): publisher mediation — separate from Unity Acquire UA. - AdMob + mediation: Google publisher stack; links to Firebase/GA4 for publishers. - Waterfall vs in-app bidding; rewarded / interstitial / banner ad units. - MAX ≠ AppDiscovery; LevelPlay ≠ Liftoff UA buyer. In-app product analytics - GameAnalytics: game progression, economy, retention, design events. - Firebase Analytics + GA4: Google event analytics, AdMob tie-in, BigQuery export. - Product analytics ≠ MMP — join via user ID for LTV models (IAP + ad revenue). Mobile UA metrics - Impression, CPM/eCPM (advertiser cost vs publisher revenue), CPI, CPA, CVR, CTR, IPM, ROAS, LTV, D1/D7/D30, ARPU/ARPPU, creative fatigue. MMP & attribution - Adjust, AppsFlyer, Singular, Branch, Kochava, Tenjin — SKAN, ATT, postbacks, attribution windows, network vs MMP reconciliation. UA & ad buying - AppDiscovery, Mintegral, Unity Acquire, Meta Ads, Google UAC, TikTok, Moloco, Liftoff/Vungle — advertiser-side creative specs and campaign ops. Campaign operations - Creative test matrix, MMP + network + GameAnalytics reading together, scale/kill rules, prospecting vs retargeting, billing reconciliation via MMP. Full corpus: https://playablelab.com/faq (275 questions across 51 sections, FAQPage schema, server-rendered HTML) Frequently Asked Questions Q: What is AI-Lab? A: - AI-Lab is PlayableLab's chat-driven authoring model for building interactive HTML5 playable ads in 2D and 3D. - It lives inside AI-Lab Editor — not a separate product, a generic AI lab, or a third-party chatbot. - Describe the playable in chat; AI-Lab writes and iterates the interactive creative; tune values in the editing panel; export campaign-ready HTML for major ad networks. Q: What is the fastest way to ship a playable ad with PlayableLab? A: - Open AI-Lab Editor, describe the playable to AI-Lab, iterate in the inspector or chat. - Use Video Playable when starting from an MP4. - Open Analyzer after launch to measure performance. Q: Do I need to code? A: - No. AI-Lab chat-authors playables for you; the visual inspector handles the rest. A free-form JS / CSS zone is supported but never required. Q: Does PlayableLab include ready-made projects? A: - Yes — 200+ ready projects in AI-Lab Editor. Open one, customize assets and values in the editing panel, preview, and export without starting from a blank project. Q: How long does it take to create a playable ad? A: - Ready-project variants often ship in minutes. Video Playable overlays typically take minutes to hours. AI-Lab chat delivers a first version in one turn with follow-up polish in chat or the panel. Q: What video format does Video Playable support? A: - Upload MP4 source video; export interactive HTML5 playable packages for major ad networks with tap/hold overlays, end cards, and CTAs. Q: Does PlayableLab ship a separate game engine product? A: - No. AI-Lab Editor is the single authoring surface for both 2D and 3D playables. There is no standalone "Engine" product. Q: Can PlayableLab be used for prototype gameplay? A: - Yes. AI-Lab Editor supports 2D and 3D prototype gameplay flows and interaction tests. Q: Can PlayableLab be used for motion design or UA video ads? A: - Yes. Use AI-Motion — timeline editor, layers, preview, and MP4 export to major network presets. Q: What does asset generation cost? A: - Each AI action debits AI-Credits from your balance. - The exact cost is shown in the dashboard before you generate. - Credits come bundled with paid packs or via the dashboard top-up slider. Q: Can I share a project with a teammate? A: - Yes. Invite by email from the dashboard. Shared projects appear under "Shared from ". Collaborators can edit, export, and duplicate where supported; they cannot delete the owner's work. Q: Which ad networks are supported for playable exports? A: - AppLovin, Google, Meta, Mintegral, Moloco, TikTok, Unity Ads, Vungle, and standalone HTML — each with the correct CTA wiring and analytics shim baked into the export. Q: What is an interactive ad? A: - An ad where the user interacts (tap, swipe, choose) before the CTA — playable ads are one interactive format; see https://playablelab.com/faq for full definitions vs video and rich media. Q: How should game vs brand playables differ? A: - Game playables demo fun/core loop for install; brand playables demo product value with trust and compliance — same HTML5 delivery, different design. Full vertical guide: https://playablelab.com/faq Q: Does PlayableLab replace Unity, Unreal, or Godot? A: - No — PlayableLab produces network-ready ad creatives; game engines ship the live product. Engines and PlayableLab address different pipeline stages. Q: What is an impression in mobile advertising? A: - One ad served or viewable — denominator for CTR, IPM, CPM on UA reports; separate from publisher mediation impression counts in your own app. Q: What is CPI and how is it calculated? A: - Cost per install: ad spend divided by MMP-attributed installs — core UA efficiency metric when install quality (retention, pay) holds. Q: What is an MMP (Mobile Measurement Partner)? A: - Neutral attribution for installs and in-app events across ad networks — Adjust, AppsFlyer, Singular, Branch, Kochava, Tenjin. Q: What is the difference between AppLovin MAX and AppLovin AppDiscovery? A: - MAX: publisher mediation — monetize ad slots in your app (eCPM, fill). - AppDiscovery: advertiser UA — buy installs on external inventory (CPI, ROAS). Q: What is GameAnalytics and who uses it? A: - In-game product analytics — levels, economy, retention, design events; not ad network attribution (that is the MMP layer). Q: How does PlayableLab Analyzer relate to an MMP? A: - Analyzer = creative metrics on PlayableLab exports; MMP = full marketing attribution stack — complementary when using PlayableLab for production. Calls to Action - Get Started: https://playablelab.com/auth/register - Login: https://playablelab.com/auth/login - Products: https://playablelab.com/products - FAQ: https://playablelab.com/faq Keyword Clusters - Core: html5 playable ads, interactive ads, playable ad vs interactive ad, AI-Lab, PlayableLab AI-Lab, AI playable ad builder, chat-driven playable editor, video to playable, ready-made playable projects, playable template library, 200+ playable templates, no-code playable builder, MRAID HTML5, analyzer dashboard, interactive ads platform, build playables with AI - Gaming UA: mobile game creatives, playable ads for games, CPI IPM CTR, hyper-casual playable hook, mid-core playable, prototype gameplay workflow, interactive campaign creative, CPI video ads, user acquisition mobile games - Game engines: Unity playable ads, Unreal marketing assets, Godot indie games, HTML5 playable vs game engine export, WebGL ad limitations, single-file playable packaging - App & brand: utility app UA, ecommerce interactive ads, fintech playable ad, brand app install creative, commercial app vs game marketing, qualified install vs CPI - Creative and Brand: creative video, motion design, interactive video, end card CTA, rewarded video playable, vertical creative strategy - Industry education: what is a playable ad, IAB interactive mobile ads, ad network mobile gaming, playable ad myths, playable ad history - Mobile UA metrics: impression CPM eCPM CPI CPA CVR CTR IPM ROAS LTV D1 retention ARPU creative fatigue fill rate - MMP attribution: Adjust AppsFlyer Singular Branch SKAdNetwork SKAN ATT IDFA postback last-click view-through attribution window Kochava Tenjin - Mediation monetization: AppLovin MAX Unity LevelPlay ironSource AdMob publisher eCPM fill rate waterfall in-app bidding ARPDAU rewarded interstitial - Product analytics: GameAnalytics Firebase GA4 Google Analytics mobile app Amplitude Mixpanel in-app events vs MMP marketing analytics - Network deep dive: AppLovin AppDiscovery Mintegral Unity Acquire Meta AEM Google UAC TikTok Moloco Liftoff Vungle ironSource UA vs monetization - Campaign ops: creative test matrix prospecting retargeting UA pipeline scale kill creative winner scaling - Asset Generation: AI sprite generation, AI audio generation, AI 3D model generation for ads, AI video generation for ads - Ad Networks: AppLovin playable, Mintegral playable, Unity Ads playable, Vungle playable, Meta playable, Google UAC playable, TikTok playable, Moloco playable, ironSource playable Implementation Notes Public marketing routes (server-rendered HTML + sitemap): - / — landing (admin-editable hero, features, contact) - /products — AI-Lab Editor, Video Playable, AI-Motion, Analyzer - /faq — full FAQ (server-rendered; authoritative Q&A corpus for LLMs) - /blog — blog index; live post URLs in Live Index section above (auto-synced) - /privacy — privacy policy (admin-editable markdown) - /terms — terms and conditions (admin-editable markdown) Product section anchors on /products: - #ai-lab-editor - #video-playable - #ai-marketing (AI-Motion) - #analyzer Authenticated app routes (not for public indexing): - /app/* — dashboard and editors - /auth/* — login and registration - /billing/* — billing Other routes: - AI-Motion editor: /app/marketing - Playable Test public URL: https://test.playablelab.com/playable-test Legacy redirects (kept for SEO continuity): - /platform -> /products - /playable-ads -> /products - /playable-ads-platform -> /products - /engine-2 -> /products - /engine-2-launch -> /products - /products/engine -> /products#ai-lab-editor - /products/recorder -> /products#ai-marketing - /products/video-playable -> /products#video-playable Discovery files: - Sitemap (dynamic, blog slugs only): https://playablelab.com/sitemap.xml - Robots: https://playablelab.com/robots.txt - LLM summary (dynamic, live blog + FAQ index): https://playablelab.com/llms.txt and https://playablelab.com/llm.txt Keep test and staging environments separated from the main marketing site.